Filito Show: a clown's website, built like his poster
It's a demo with a made-up business: the names, photos and prices are placeholders.
Who it's for
- Clowns, magicians, jugglers and kids' entertainers who make a living from their shows.
- Performers who still take birthday bookings through DMs.
- Artists with songs, a character and a fan base that wants more.
What's inside
- The hero is his poster turned into a page: a 3D Filito bursts out of torn paper and, if you tap him, honks his horn and celebrates with confetti.
- The stage: Filito dances to his two songs, "Picante" and "Filiantónimos", while the lyrics light up as they play.
- The shows (private parties, festivals, schools), each with its own page, and booking with a calendar of free dates.
- The tour, the posters from every date on a wall you can drag, and "Coming to your town?" by province.
- The shop, his videos and "Ponele la nariz" (pin the nose on the clown), a little game you play with a mouse, a finger or the keyboard.
- Two playable apps inside an iPhone: Filifans for fan families and the dressing room for the artist, each with a 30-step guided tour.
Filito is a real clown from Concepción, in Tucumán, Argentina, the man behind "¿Y cómo se llama usted?" ("And what's your name?"). He plays birthday parties, festivals and schools, sings, and has a fan community of his own, the Filifans. His site is filitoshow.com. What follows isn't his site: it's a pitch we put together to show him what it could be, with everything he already has, redesigned.
His poster, turned into a page
It doesn't use The Mariscal's colors. It uses his poster's: the yellow, the blue circle of torn paper, the chunky sticker lettering with a red outline and circus props floating around. That's where a 3D Filito pops out; tap him and he honks his horn and celebrates with confetti, and "Escuchá Picante" gets him dancing. Further down there's the stage, where he dances to his two songs while the lyrics light up, the shows with their own pages and booking with a calendar of free dates, the tour with the poster from every date, the shop, his videos and "Ponele la nariz" (pin the nose on the clown), a little game for the youngest fans.
Two apps you can play with
Alongside the site we built two apps, each one inside an iPhone with a 30-step guided tour. Filifans is the community app: it makes up a rhyme with your name, collects stamps in the Filipasaporte, lets you know when there's a new date and has a party mode for show day. The dressing room is Filito's: the messages kids send him, the giveaway, the shop and birthday bookings. Whatever happens in one shows up in the other.
For your show
If you're a clown, a magician, a juggler or a kids' entertainer, your website can look like your poster. We bring in your character, your music and your photos, booking that's easier than sending a DM and, if you've got a following, an app for them. The photos, videos and songs in this pitch are Filito's; the upcoming tour, the shop and the payments are placeholders, and the site says so. It's in Spanish only, like his audience.
Tap him
Head to filito.themariscal.com and tap Filito. The apps are at /app/filifans and /app/filito. If you can picture your show in there, get in touch.
