A wine importer's cellar, opened up in 3D for restaurants
It's a demo with a made-up business: the names, photos and prices are placeholders.
Who it's for
- Importers and distributors selling wine to restaurants, hotels and bars.
- Sales teams still sending out a PDF price list.
- Wineries that sell straight to the trade and want their range to look the part.
What's inside
- A 3D bottle that pours into the glass as you scroll, with four different glasses depending on the wine.
- A 3D cellar: 24 wines from 14 countries, filters and a card with net, per-case, list and by-the-glass prices.
- A globe showing where each wine comes from and how it gets to Croatia.
- A wine list that builds itself and prints.
- A case of six that fills up and goes onto the pallet, so the logistics explain themselves.
- A form for restaurants to book a tasting.
Wine importers sell to people with no time to spare: the owner of a konoba between lunch and dinner service, a hotel's restaurant manager in the middle of the season. And what they usually get is a PDF price list with a sunset vineyard on the cover. Karaka is something else: the site of a made-up importer bringing 24 wines to restaurants in Zagreb and along the coast.
A glass pours as you scroll
A walnut table in a dimly lit dining room, and a bottle that pours into the glass as you scroll. Further down, the cellar opens up in 3D, bottles on their racks, with filters by style and country. Tap one and its card shows what a restaurant wants to know: net price, price per case, what to charge on the list and by the glass. You can pour yourself a glass right there. Then there's a globe tracing each wine's route to Croatia, a wine list that builds itself and prints, and a case of six that fills up and heads out on a pallet.
Why it works for an importer
Your customer isn't buying a label. They're buying a margin and something that works with their menu. When the site answers in front-of-house numbers, the owner makes up their mind faster and asks for a tasting instead of another PDF. And they can do it on their phone between services: everything that matters is within thumb's reach, and the 3D never gets in the way of what needs reading.
Your range, not ours
Karaka is a demo. The wineries, prices and lead times are made up, though the regions and dishes are real. For your business we load your wines, your labels, your prices and your routes, in your brand and in your customers' languages, and tasting requests go straight to your sales team.
Pour yourself a glass
The best way to get it is to pour yourself a glass. Head to wines.themariscal.com, open the cellar and tap any bottle. If you can picture your range in there, get in touch.
