Build the wedding dress in 3D before the fitting
It's a demo with a made-up business: the names, photos and prices are placeholders.
Who it's for
- Bridal shops and ateliers whose sales happen at the fitting, in store.
- Made-to-measure designers who want brides to walk in knowing what they like.
- Salons that want to show off their space before a bride books.
What's inside
- The dress in 3D on a bride: five silhouettes, six necklines, three backs, five sleeves, four trains, four veils, six fabrics and five colours.
- Every change is animated: the skirt reshapes along a gold seam and the new fabric is stitched on from the shoulders down.
- Six skin tones, each with a tip on which white suits it best.
- A full-screen atelier with a sample price, weeks of workshop time, a photo and a link to share the dress.
- A 360° tour of the salon, a 3D map to find it and fitting bookings with the chosen dress attached.
Brides spend months looking at dresses, mostly at night, on their phones. Bridal shop websites give them the usual: pastel pink, script fonts and a photo gallery. Bijela, a made-up atelier in Zagreb's Upper Town, shows them something else: the dress coming together in 3D on a bride, as if she were trying it on.
One dress under the spotlight
A dark stage with a single light on the dress, the only white thing on the screen. As you scroll, the skirt changes silhouette with a gold seam running down it, and in the swatch section the new fabric gets stitched on from the shoulders to the floor. There's a section for choosing the right white for your skin tone, a collection, a 360° tour of the salon and a 3D map to find it. In the atelier, brides mix and match silhouette, neckline, back, sleeves, train, veil, fabric, colour and belt, see a sample price and the weeks of workshop time, and share the dress with a link.
A fitting that starts ahead
Dresses are sold at the fitting, and fittings are expensive: a whole afternoon with a bride who isn't sure what she wants yet. If she arrives after playing with silhouettes and fabrics on your site, the appointment starts with the dress already in mind. And the shared link replaces the blurry photo in the family group chat: her mum and her friends see exactly the same dress.
Your collection, your salon
Bijela is a demo with sample data. Prices are marked as samples, and the 360° tour still uses free panoramas. For your shop we bring in your gowns, your fabrics, your prices, 360° photos of your salon and your fitting calendar, in your brand and in your customers' languages.
Design your dress
Open bridal.themariscal.com on your phone, the way a bride would, and build a dress in the atelier. If you'd like something like it for your shop, let's talk.
