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Build the pizza in front of the customer, one topping at a time

A pizzeria website where every pizza is 3D: customers build it, watch it go into the oven and order with the price right there.

ExamplePizzerias2 min read

pizza.themariscal.com on a desktop screen
pizza.themariscal.com on a phone
Open the live demoStart a project

It's a demo with a made-up business: the names, photos and prices are placeholders.

Who it's for

  • Pizzerias that take orders by phone, WhatsApp or a PDF menu.
  • Places doing delivery or pickup that want their own orders instead of relying only on apps.
  • Pizzerias that let customers build their own pizza and want them to see it before they order.

What's inside

  • A menu of ten pizzas in 3D, on a carousel you drag with your finger
  • Step-by-step building: crust and size, sauce, cheese and sixteen toppings that drop onto the pizza
  • Every topping as light, regular or double, on the whole pizza or half
  • The price updates live with every topping
  • A wood-fired oven, a box that fits, and an order ticket for pickup or delivery (sample only, no charge)

Forno Nero isn't real. It's the sample pizzeria inside Mariscal Pizza, our demo for pizzerias, and it does something almost no pizzeria website does: you watch your pizza come together.

How people order today

A PDF menu you have to pinch-zoom on your phone, stock photos that look nothing like what shows up, and a phone ringing off the hook at the dinner rush. When someone wants no onions, or half one pizza and half another, somebody ends up writing it down wrong.

From ladle to wood oven

The menu is ten 3D pizzas on their stands, on a carousel you drag with your finger. "Order this one" opens the builder with that pizza loaded, or you start from scratch: crust and size, a ladle swirling on the sauce, cheese falling from the grater, and sixteen toppings that drop from above and settle on the dough, as light, regular or double, on the whole pizza or half.

Then the pizza rides the peel into the wood-fired oven, browns, comes out steaming, goes into its box, and the order ticket is ready for pickup or delivery.

Why it matters to a pizzeria

What customers build is what they see, and the price changes the moment they add something. Orders come in complete and clear, no "wait, which half had the olives?". And it's built for phones, which is where people order pizza: the pizza on top, the steps below and the total always in reach.

Your menu, your way

Forno Nero, its recipes and its prices are samples, and the order doesn't charge or send anything. For your pizzeria we put in your menu, your crusts, your toppings and prices, your brand and your hours, and hook up payments and the ticket to your kitchen. Websites start at EUR 499.

Build one

Open it on your phone, pick one from the menu or start from scratch, and send it into the oven. If you can see your menu working like this, get in touch.

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